What goes into the creation of a business logo? Research, brainstorming, and in my case, drawing!
I knew back in December of 2023 that I wanted to create an art business centered around art prints and publications but I wasn’t sure what the name of the business would be. I had been working with black and white media for a long while, practicing with portraiture and sketching.
One of my favorite subjects to draw to this day is statues. I consider them excellent models – sure, they don’t move (which helps!) but I can also gain a better understanding of the subject’s anatomy, clothing style, and other details. My drawing of El Cid in California is a good example of this.
Inspiration Strikes
The Frist Art Museum is one of my favorite places to be here in the Nashville area and I was elated to visit the Monuments and Myths exhibit featuring the amazing sculpture works of Augustus Saint-Gaudens and Daniel Chester French during the spring of 2024. There I saw a wide array of figural work alongside some busts as well. I enjoyed learning about Greek and Roman mythology so this was right up my alley.
After drawing some sketches of what I saw, I knew that this felt like the right basis for my own brand logo – a classical subject that is aligned with my interests. However, I didn’t want an overly simple logo design since that isn’t what my work is about. Here at Monochrome Mythology, detail is embraced!
Apollo
Taking the inspiration gained from the show, I did some further research and found a great photo of an Apollo bust I could use as a reference for my logo drawing. He is the Greek god of many aspects, including poetry, music, and more. It’s a fitting creative force to showcase the Monochrome Mythology brand.
I began with a pencil drawing (pictured above), followed up with an ink version, and then pieced it together in Photoshop. I am pleased with the results and excited to showcase more prints and stories in the future.
Keep telling stories,
Jeremy